2002
Establishment of Hellenic Juices
The journey begins with a clear vision: to offer natural, high-quality juices that deliver enjoyment and authentic taste in every sip.
2004
Launch of the viva range
The viva range is launched nationwide, bringing freshness, flavor, and natural energy into consumers’ daily lives.
2005
Establishment of a modern production facility in Larissa
With investment in infrastructure and expertise, a high-standard production facility begins operation, focused on quality and safety.
2008
Expansion of the production facility
Responding to market demand, we are increasing our capacity and advancing our infrastructure, laying the foundation for sustained growth.
2022
A new era of growth
The company’s integration into the Greek business group Bespoke SGA Holdings S.A. marks a new chapter of development, driven by strategic investments and a strong focus on innovation, sustainability, and product quality upgrade.
2023
Investment in sustainable practices
We adopt green technologies and implement responsible production processes, aiming for more sustainable and environmentally conscious operations.
2024
Relaunch of the viva Star range
The children’s range Viva Star returns refreshed, with a new design, beloved flavors, and formulations that meet parents’ needs and children’s preferences.
2025
Revival of the classic viva range
The viva range unveils a new identity: modern design, enhanced formulations, and a fresh approach. A renewed experience of natural enjoyment that reflects the company’s evolution.